ebb. is a comprehensive tampon brand & packaging system. It aims to bridge the gap in period education, lower the user intimidation that often accompanies tampons, and make period care more sustainable.

︎︎︎ 1st place winner in the 2023 Dieline Awards student category.
︎︎︎ Dieline case study is linked here.
︎︎︎ Full process book is linked here.

Team Members:
Sydney Lapp - Communication Design
Nora Figueras - Communication Design
Madison Hochman - Communication Design
Thomas Stevenot - Industrial Design

Product System:

You can purchase the ebb. tampon starter kit anywhere you normally buy tampons. Contained in the kit are four compartments: one for light tampons, one for regular, one for super, and one for the tampon training kit. Once you need to restock your tampons, you can purchase the ebb. refill boxes.

The refill boxes have one absorbency level each, so you can customize how much of each type of tampon you stock your kit with. The boxes also slide in perfectly to the storage container for a seamless restocking process.

The tampon starter kit box is made from durable recycled plastic and is intended to be used as your permanent period care storage/organization unit. The minimal design will complement any bathroom environment. This container will keep the different absorbencies of your tampons separated from each other, so you never have to dig for the right tampon again. The container will also protect your period care products from any damage, contaminants, or moisture.

Training Kit:

The tampon training kit contains thorough and intuitive instructions with detailed illustrations, a travel pouch so you can take your tampons wherever you go, some liners to ease your transition to tampons, and our training tampon.

The training tampon is for you to get comfortable with the action of inserting a tampon, and the feeling of having a tampon in, before you need to use a tampon for real. The training tampon is not meant to be used during menstruation. The applicator has an elongated opening so the training tampon can slide in easier, is a bit narrower than a normal tampon for a more comfortable insertion and has added affordances to create a stronger grip and show you where to place your fingers. The training tampon itself is made from body-safe silicon for increased comfort when practicing insertion, and as an additional cue that this is not a normal tampon. Once you’ve become a tampon pro, you can use the compartment containing the training kit as additional period product storage so ebb. can grow with you.